When it came time to give Zillow a new brand platform, we wanted to get to the root of what exactly it is that makes Zillow such a popular destination… The answer? It’s a place filled with unlimited possibility.

We launched the campaign with “Nightswimming” and “Love,” two epic, cinematic long-form films. Shot in dozens of locations over the course of six days and nights, the films capture the sense of possibility and adventure that comes with finding a home on Zillow.