Volkswagen
The Last Mile
Agency: Johannes Leonardo
Executive Creative Director: Jimm Lasser
Associate Creative Director: Laura Osborne
Art Directors: Austin Haas, Chris Luu
Copywriter: Brandon Holliday
Group Executive Producer: Benton Roman
Director: Fx Goby and Nexus Studios
After 70 years, the Beetle retired. On New Year's Eve 2019, we sent the Bug off with a short film celebrating everyone it ever touched, from Andy Warhol to Kevin Bacon. The end of an icon. The start of something electric.
We used rotoscoping — a traditional animation technique in which every frame of footage is painted over — to create a unified feel and texture that captures the warm affection Bug owners have for their cars."
As the year came to a close and we warmed up to air New Years Eve homage in Times Square, we engaged a global audience organically on instagram.
