Scout
Revival

Agency: Venables Bell & Partners
Group Creative Directors:
Matt Keats & Byron Del Rosario
Executive Producer: Benton Roman

Director: John Hillcoat
Cinematographer: Hoyte Van Hoytema
Editor: Conor O'Neill
VFX: Blacksmith

Forty-four years after the last Scout rolled off the assembly line, an American icon returned. We launched a new emotional campaign to reintroduce Scout to America—now reimagined for a new era as a rugged, all-electric vehicle.