Agency: Venables Bell & Partners Group Creative Directors: Matt Keats & Byron Del Rosario Executive Producer: Benton Roman
Director: John Hillcoat Cinematographer: Hoyte Van Hoytema Editor: Conor O'Neill VFX: Blacksmith
Forty-four years after the last Scout rolled off the assembly line, an American icon returned. We launched a new emotional campaign to reintroduce Scout to America—now reimagined for a new era as a rugged, all-electric vehicle.