Agency: Mirimar Chief Creative Officer: John McKelvey Creative Directors: Max Stinson & Derrick Ho Executive Producer: Benton Roman Director: Seb Edwards Cinematographer: Adam Arkapaw Editor: Tom Lindsay VFX: Time Based Arts Photographer: Zach Gold
The Bronx to Paris
Breakdancing and Montefiore Einstein were both born in The Bronx. When breaking made its Olympic debut, we celebrated with a fully integrated campaign — kicking off with a 2-minute film during the live Opening Ceremony.
The integrated campaign spanned Broadcast, Social, Digital, Print, OOH, Podcasts, Madison Square Garden, and New York Times partnerships as well as iconic painted wallscapes throughout NYC and The Bronx.
Shot on location In The Bronx, New York.
Narrated by Bronx icon, hip-hop pioneer and hall of fame rapper Rahiem from Grandmaster Flash and the Furious Five.
