I AM A WITNESS
A Tool Created to Fight Cyber Bullying

60% of the time, if a witness speaks up when they see bullying, the bullying stops within 10 seconds. 

So we wanted to give them a tool to help them going from passive to active. Our solution: An emoji.

4 months later after presenting the idea to Apple they pushed out our emoji in their new iOs update.

8 months later Android did the same thing. So now our emoji lives in every phone on earth.